Save the cute ones!

Published May 27, 2020

Are you large and colorful — perhaps a bit purple? Good news: You’re more likely to be saved by conservationists.

So found a study that used images of imaginary animals to see what people found appealing. Researchers showed previous conservation donors these images, and narrowed down their preferences.

Imaginary animals that were larger, more colorful, or dominated by cooler tones such as blues and purples were most likely to solicit donations. On average, participants were 37% more likely to donate to animals with at least one such feature; they were particularly drawn to more colorful species.

Less colorful? Funny nose? Better luck next time.

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